Privacy Policy

Health Forever Ltd (company no. 10073449, England and Wales), trading as Healthy Ambition via scottlaidler.com, is the data controller for your personal data.

1. What Data We Collect

We collect only the data required to deliver our services effectively:

  • Identity and Contact Data: name, email address, and communication preferences.

     

  • Service Data: height, weight, age, fitness levels, nutrition details, training history, and other information you choose to share in consultation.

     

  • Progress Data: progress photos, training adherence, and outcome metrics.

     

  • Technical Data: IP address, device/browser information, and site visit timestamps (collected automatically for site functionality and analytics).

     

  • Payment Data: handled securely by the secure payment processor Stripe. We do not store or process your card details directly.

     

2. Why We Collect Data

We process your data for the following purposes:

  • To deliver and tailor fitness, nutrition, and consulting services. (Legal basis: Contract)

  • To manage communication and client support. (Legal basis: Legitimate Interest)

     

  • To analyse performance trends and improve our programmes. (Legal basis: Legitimate Interest)

     

  • To comply with legal and regulatory obligations. (Legal basis: Legal Obligation)

     

  • To share anonymised insights and case studies for training, research, and marketing purposes. (Legal basis: Legitimate Interest, with opt-out available)

3. Use of Progress Photos and Case Studies

  • Progress photos and performance streaks are optional and not published without your explicit written consent.

    We may produce aggregated or anonymised statistics (e.g., average 6-week change). Where material could reasonably identify you, we treat it as personal data and use it only with your consent. If any published material could allow you to be identified, you may request removal, and we will act promptly.

     

  • We may use anonymised, aggregated data (for example, “average body composition change over 6 weeks”) or anonymised client interactions (such as coaching scenarios or anonymised dialogue extracts) for research, staff training, or marketing purposes

     

  • You may opt out of inclusion in future anonymised analyses before anonymisation occurs.

4. Third Parties

  • Trainerize: programme delivery and communication.

     

  • Stripe: secure payment processing.

     

  • Google Analytics & Meta Advertising: to understand usage and improve marketing effectiveness.

    All third-party processors are bound by data-processing agreements consistent with UK GDPR. If we change or add processors, they will meet the same data-protection standards.

    Note: For the sake of clarity, we will never sell your data.

     

5. How Long We Store Your Data

  • Active Clients: Data is retained for the duration of your engagement.

     

  • Former Clients: We retain essential records (e.g. programme history, consultation notes) for up to 48 months to facilitate potential re-engagement and uphold professional standards. You may request earlier deletion at any time, subject to our legal and regulatory obligations.

    Certain records relating to your engagement and its conclusion may be retained where necessary for business administration, dispute resolution, or compliance purposes. Such retention is limited to what is proportionate and essential to the lawful operation of the company.

  • Marketing Data: Retained until you opt out of communications.

     

  • Anonymised Data: May be retained indefinitely, as it cannot be linked back to you.

     

6. Your Rights

Under GDPR, You have the following rights regarding your personal data:

Right to Access

You can request a copy of the personal data we hold about you and information about how we process it.

Right to Rectification

You can ask us to correct any personal data that is inaccurate or incomplete.

Right to Erasure

You can request that we delete your personal data in certain circumstances, such as when it’s no longer needed for the original purpose.

Right to Restrict Processing

You can ask us to limit how we use your personal data in certain situations, such as while we verify its accuracy.

Right to Data Portability

You can request a copy of your personal data in a machine-readable format to transfer to another service provider.

Right to Object

You can object to our processing of your personal data, particularly for direct marketing or when processing is based on legitimate interests.

Rights Regarding Automated Decision-Making

You have the right not to be subject to decisions based solely on automated processing that significantly affects you.

We do not make decisions based solely on automated processing that produce legal or similarly significant effects.

How to Exercise Your Rights

To exercise any of these rights, please contact us at: [email protected]

We will respond to your request within one month. In some cases, we may need to verify your identity before processing your request.

Complaints

To launch a complaint, please email Scott Laidler at: [email protected] 

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local supervisory authority if you’re not satisfied with how we handle your personal data.

7. Security

We apply appropriate technical and organisational safeguards to protect your data. However, no system is completely secure. By engaging our services, you acknowledge that data transmission over the internet carries inherent risk.

8. International Clients

If you are based outside the UK/EU, your data will still be processed in line with this policy. We only use service providers (e.g. Stripe, Trainerize) that represent and warrant compliance with recognised international data protection standards.

Where data is transferred outside the UK/EU, it is protected under recognised adequacy decisions or standard contractual clauses

9. Under 18’s

Our services are intended exclusively for adults aged 18 and over. We do not knowingly collect or process personal data relating to anyone under 18. If we become aware that such data has been provided, it will be deleted promptly.

10. Contact Us

Data Protection Contact: [email protected]

You may also complain to the ICO: ico.org.uk.

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