The best fitness coaching experience on the internet

If this sounds familiar and you want a permanent solution to your fitness challenges, let me tell you a little more about how we can do things differently this time.

Typically, workout programs are created by, or take their cues from bodybuilders, fitness models, athletes, Hollywood celebrities and influencers. In other words, people preparing for a specific event with a clear deadline and end point, like a physique competition, a photoshoot, or even a film role.

These scenarios typically call for near-daily workouts, caloric and carbohydrate restriction and rigid execution. Now, does this short-term approach work? Yes, but the crucial distinction is that they were never intended to be sustained, and everyone involved knows it. In fact the whole point is to overclock the system for a number of weeks to reach a particular ‘peak’ level of performance or conditioning. The implicit implication then, is that it cannot be maintained. That’s literally what peak conditioning means, it’s a fleeting moment in time, with a drop off on both sides, just like a mountain. A worthy ambition for sure, but not an everyday reality, not for a model, a bodybuilder an athlete or a film star. So why are you being offered their training regimes as long-term solutions?

You see, once a fitness photoshoot is over, a film wraps and an athletic event reaches its conclusion, those involved fall back to their everyday regime, which already includes regular exercise and well-proportioned healthy eating. 

You were only privy to their peak training, not the years of consistency it took to put them in a position to be able to handle that short-term red-lining process in preparation for a deadline. But if you are simply trying to make exercise a maintainable habit, what would you fall back on once your intensive program is over? You’d basically be starting again from scratch, at least as far as habits are concerned, and it’s the consistent implementation of the fundamental healthy habits that are the key to success in fitness.

So hoping these extreme programs can solve your fitness challenges for the long term, would be like running your fastest mile then multiplying it by 26 and thinking that would be your marathon time, it might make sense on paper, but it’s completely inappropriate for real-world application.

Even when working directly with a fitness coach or influencer, you’ll often receive a program that works well for them.

Which is great. Until you view life through their lens. Fitness may well be what their life revolves around; they typically work in a gym, they do fitness competitions for fun, and they love to talk and read about fitness. Basically working out is both their hobby and their profession. They would be lost without exercise, whereas you are looking to make it a consistent habit, perhaps for the first time in your life.

As a busy professional you’ll be facing everyday challenges like stress, lack of sleep, family commitments, limited free time, and a schedule prone to change at short notice.

Don’t get me wrong, technically speaking, you’re likely receiving an effective program, just one that doesn’t meet you where you are. You’d need more energy, more time, and more conditioning to implement it. Making it completely ineffective at helping you achieve your goals or solve your long standing challenges around making exercise stick.

This misalignment leads to unrealistic expectations about what it’s actually going to take to achieve sustainable fitness results. Too many people exercise excessively and eat too little because they’re following a program built for someone else.

This leads to an all-or-nothing mindset. Whereby you think you’ve either got to dedicate your life to working out to see results, or you do nothing at all because you don’t think what you have time and energy for is enough to make a difference. Inevitably creating a chain of start-stop attempts at rigid programs.

To make things worse, you lose energy, and enthusiasm on each failed attempt, so you are more vulnerable to work stress and general fatigue which can easily lead to burnout. So jumping back on a program that expects you to lift weights every day, eat 1200 calories, or run 50 miles a week is only going to end one way…(and I’ve seen programs that ask for all of this at the same time)

There is a better way to do fitness…

The key to success in fitness lies in context and consistency. After 14 years as a personal trainer I’ve now built over 10,000 custom exercise programs and success leaves clues. You need a program that meets you where you are. It’s that simple. When calibrated well with efficient workouts, you really only need to be working out 3-4 times per week for about 30-40 minutes, and your diet needs to follow basic healthy first principles whilst offering a healthy dose of flexibility if you’re to stand any chance of maintaining it. And if a lack of time is a factor, studies have shown that both resistance training and HIIT workouts can be effective in as little as 10 minutes.

So if the efficacy of a well-calibrated program is not in doubt, (and I can tell you it’s not, because results in fitness are predictable) and time for exercise is no longer a problem. Then the real question is, if you had the perfect exercise program, could anything still stop you from implementing it?

This is where accountability plays a crucial role, as having the support and attention of a dedicated professional can be the defining factor in establishing and maintaining new, lasting lifestyle habits and staying motivated.

Imagine fitness fitting seamlessly into your life rather than consuming it, where getting shape isn’t about a drastic lifestyle change, but simple, effective habits that stack on top of one another and aggregate to transformative change over time. That’s how we do things here and you’re welcome to join us.