Online personal trainer for sustainable results without burnout
You don't need more discipline. You need a better fitness strategy.
An online personal training program designed for busy professionals over 35 who want to build lasting fitness habits without wasted time, energy or guesswork. Professional fitness coaching allows you to outsource your health & fitness strategy to an experienced personal trainer who applies exercise science and practical psychology to deliver a personalised fitness plan, helping you build habits that stick, and results that last.
Online personal trainer for sustainable results without burnout
You don't need more discipline. You need a better fitness strategy.
An online personal training program designed for busy professionals over 35 who want to build lasting fitness habits without wasting time, energy or guesswork. Professional fitness coaching allows you to outsource your health & fitness strategy to an experienced personal trainer who applies exercise science and practical psychology to deliver a personalised fitness plan, helping you build habits that stick, and results that last.
Online personal trainer for sustainable results without burnout
You don't need more discipline. You need a better fitness strategy.
An online personal training program designed for busy professionals over 35 who want to build lasting fitness habits without wasting time, energy or guesswork. Professional fitness coaching allows you to outsource your health & fitness strategy to an experienced personal trainer who applies exercise science and practical psychology to deliver a personalised fitness plan, helping you build habits that stick, and results that last.
A recent study showed we're three times more likely to stick with a personalised fitness plan than a generic one - American Journal of Preventive Medicine
"knowing the program was built for me specifically made staying on track so much easier. You gave me a backup plan for everything"
One study found those receiving both exercise & nutrition coaching were 80% more likely to stick with a program after 12-weeks - Journal of Behavioural Medicine
"Having feedback on my food logs has been worth the investment alone. It kept me accountable to smart food choices while travelling"
Researchers found that having dedicated accountability via a scheduled check-in massively boosts successful outcomes - American Society of Training Development
"I liked how you gave me space, but still spoted trends before I did. It made me feel supported throughout the whole training process"
Online personal training for busy people
Hi, I’m Scott Laidler, an online personal trainer who helps busy professionals like yourself, integrate fitness into demanding schedules, removing guesswork and crafting a fitness system that works with your life, rather than against it.
My 12-week online personal training program is a specialised coaching service designed for professionals who want to improve their health and fitness without having to overhaul an already hectic work week. As an experienced personal trainer, I create personalised workout plans, offer nutrition guidance and ongoing support, all delivered remotely via to fit seamlessly around your work and life commitments.
Unlike generic fitness apps and rigid exercise programs, this service adapts swiftly to your availability, energy levels and travel schedule. It’s a proven system, the product of 14 years experience in client success as a fitness coach. So whether your goal is fat loss, muscle gain or simply feeling comfortable in your own skin again, I’ll be able to help you with one-on-one virtual coaching, offering maintainable results without the guesswork or burnout.
Hi, I’m Scott Laidler, an online personal trainer who helps busy professionals integrate fitness into demanding schedules, removing guesswork and crafting you a fitness system that works with your life, not against it.
My 12-week online personal training program is a specialised coaching service designed for professionals who want to improve their health and fitness without disrupting their demanding schedules. As an experienced personal trainer, I create personalised workout plans, nutrition guidance and ongoing support, all delivered remotely to fit seamlessly around your work and life commitments.
Unlike generic fitness apps and rigid exercise programs, this service adapts in real time to your availability, energy levels and travel schedule. It’s a proven system, the product of 14 years in client success as a fitness coach, so whether your goal is fat loss, muscle gain or simply feeling comfortable in your own skin again, I’ll be able to help you with one-on-one virtual coaching, offering maintainable results without the burnout or guesswork.
After 500+ client results: all busy professionals face the same four fitness challenges...
1. Lack of time for exercise and an unpredictable schedule
Contrary to familiar clichés that dominate the industry, you don’t need more willpower. You already have the desire to change or you wouldn't be here. Your greatest challenge is likely your workload, with which comes pressure, responsibility & time constraints. So to make a change, you'll need a training plan that adapts to your life, not one that requires that you overhaul it.
2. Conflicting advice and decision fatigue
Trainers say one thing, influencers say another. Even on a structured plan you've paid for, doubt can creep in. When you already make 100+ decisions a day, outsourcing your fitness strategy to someone with a proven framework for client results brings relief and clarity. Restoring mental bandwidth to focus on other priorities.
3. Misaligned self-image that undermines motivation
In the pursuit of career success, it’s easy to lose ground on the best version of yourself. Ambition is great, but unchecked, and without self-prioritisation that extends to wellness, it can drive you into the ground. This program is built to reverse that trend. Helping to restore balance, and fight burnout, so you can feel comfortable in your own skin again.
4. A lack of support & accountability from a qualified fitness trainer
As a high-performer, typically you’re the one everyone else relies on, often at work and at home. Which makes it even harder to prioritise yourself. With a dedicated coach in your corner, you’ll be supported and held accountable to the change you’re committed to make, no matter how busy things get.
I’ve observed these four major challenges consistently for more than a decade as the persistent barriers to progress, all those working beyond the typical 40-hour work week share, having coached hundreds of executives, managers and entrepreneurs both in person and online.
My 12-week online personal training program is built to solve all four of them. So you can finally achieve your health & fitness goals in a sustainable, structured way, with one-to-one coaching tailored to your current fitness level, circumstances and schedule.
All busy professionals face the same four fitness challenges...
1. Lack of time for exercise and an unpredictable schedule
Contrary to familiar clichés that dominate the industry, you don’t need more willpower. You already have the desire to change or you wouldn't be here. Your greatest challenge is likely your workload with which comes pressure, responsibility & time constraints. So to make a change, you'll need a training plan that adapts to your life, not one that requires that you overhaul it.
2. Conflicting advice and decision fatigue
Trainers say one thing, influencers say another. Even on a structured plan you've paid for, doubt can creep in. When you already make 100+ decisions a day, outsourcing your fitness strategy to someone with a proven framework for client results brings relief and clarity. Restoring mental bandwidth to focus on your other priorities.
3. Misaligned self-image that undermines motivation
In the pursuit of career success, it’s easy to lose ground on the best version of yourself. Ambition is great, but unchecked, and without self-prioritisation that extends to wellness, it can drive you into the ground. This program is built to reverse that trend. Helping to restore balance, and fight burnout, so you can feel comfortable in your own skin again.
4. A lack of support & accountability from a qualified fitness trainer
As a high-performer, typically you’re the one everyone else relies on, often at work and at home. Which makes it even harder to prioritise yourself. With a dedicated coach in your corner, you’ll be supported and held accountable to the change you’re committed to make, no matter how busy things get.
I’ve observed these four major challenges consistently for more than a decade as the persistent barriers to progress, all those working beyond the typical 40-hour work week share, having coached hundreds of executives, managers and entrepreneurs both in person and online.
My 12-week online personal training program is built to solve all four of them. So you can finally achieve your health & fitness goals in a sustainable, structured way, with one-to-one coaching tailored to your current fitness level, circumstances and schedule.
How my online fitness coaching helps you build habits & avoid burnout
Surprisingly, busy professionals often struggle the most to see results from their fitness efforts…
Let me paint a picture that rings true for most of my clients, and you can see if it feels familiar. You exercise fairly consistently, and you eat well most of the time. You could probably lace up and run a 10k on any given weekend, so it’s not as if fitness is foreign to you. But for all your hard work, your body doesn’t really show it. You have fitness tracker data to prove you’re technically fit, yet you’re not fully comfortable in your own skin.
Every time you really try to close the gap on where you want to be, you wind up burning out. The harder you push with your workout routine and diet, the poorer the return, and the worse you feel, which quietly eats away at your motivation, and your confidence.
I believe I know why. It’s not from lack of discipline, actually, it’s the opposite. The problem is you’re applying the same mental frameworks that make you successful at work to your health & fitness goals, which unfortunately will always backfire in the end.
Years of successful coaching outcomes have shown me that high achievers have a tendency to treat their bodies like a quarterly earnings report. They push harder when results plateau, they add more variables when something isn’t working, measuring the minutia obsessively, sometimes losing track of the big picture.
I’ve watched brilliant people like CEOs & entrepreneurs capable of turning an idea into an industry, surgeons who perform life-saving operations or lawyers who argue cases that set precedent, completely fall apart trying to work out why they can’t stick with a fitness program for more than a month. Or why no matter how hard they diet, they always have the same last 10lbs of abdominal fat to lose.
These aren’t just my anecdotal observations or challenges limited to high-performers; in fact, recent research found that there was an 81-89% dropout rate on gym attendance over 12 months. The answer isn’t more complexity. It’s not another digital fitness app, more detailed wearable tech, or even finding the ‘perfect’ workout plan, supplement or dietary adjustment.
As counterintuitive as it sounds, you aren’t going to solve your fitness frustrations through exercise alone; it’ll be through adopting a fundamentally different approach to how you think about health & fitness.
What this online personal training program actually is
This won’t be traditional personal training as you know it. We’ll lose the hustle culture, drill sergeant routine in favour of an approach more akin to strategic fitness consultancy. We build systems that work with your body, your schedule and your actual life, rather than against them. This means no cookie-cutter plans. No unrealistic routines that collapse under real-world stress, and no blind pursuit of weight loss on the scale at the cost of muscle, energy and long-term health.
Over 12 weeks of virtual fitness coaching, I’ll design a completely customised fitness plan that treats your health & fitness routine as the long-term investment it actually is. Not the short-term, disposable project that many fitness programs, designed for isolated goals present it as.
What makes my online fitness coaching different?
Your personalised exercise plan adapts to your energy levels and schedule fluctuations through direct intervention from an experienced personal trainer. If it’s been a bad week at work and you’re overly fatigued, the plan adjusts. If you need to travel, we pivot and use workouts that allow you to keep making progress, even if all you have is your own bodyweight and a hotel room. This way, life doesn’t get in the way; it continues, as it always has. The difference will be that we’ve already planned for anything it can throw at you, so you’re able to stay consistent.
Likewise the nutrition element of our coaching focuses on what exercise science and behavioural psychology actually tell us about sustainable lifestyle change, not what looks good on social media. We’re building eating patterns you can maintain during stressful periods, not rigid meal plans that crumble the moment your routine is disrupted.
The accountability you receive during the program is designed for those who don’t enjoy being micromanaged but value the oversight and input from an experienced personal trainer. I’ll offer reasonable strategic advice, without the implication that you need permission to make basic lifestyle choices. As one long-standing client put it: “It’s fitness coaching for grown-ups”
Who is most likely to thrive here:
This approach will be a great fit if you’re tired of starting over with fitness programs. Whether too rigid or too generic, you’ve probably tried multiple plans by now, maybe even having seen some short-term success with weight loss or muscle building. But if you’re like most of my client base, prior to this, nothing has ever really stuck in a way that feels sustainable. If you’re ready to change that, my 12-week online personal training program is specifically designed for long-term habit formation and maintainable results.
Perhaps you recognise yourself in the following fitness patterns:
If any of that rings true, you may be caught in what I call a high-performance spiral. Your strong sense of identity as a go-getter won’t allow you to completely give up on the idea of fitness even when repeatedly met with mediocre results. Not to mention that if you’re fairly consistent despite being fully happy with your results, exercise likely serves as a form of stress relief and decompression for you, so luckily, you’re rarely in a crisis. However, that doesn’t make never having seen the kind of progress you’d have expected, given the time and effort you’ve put in, any less frustrating.
My program works well when you want to feel confident in your body and energised throughout your day, but understand that it isn’t feasible right now for you to live like an athlete without massive knock on disruption to your personal and professional life.
Who this program isn't a great fit for:
What you can expect from the program
At the end of the 12 weeks, you won’t just be fitter, you’ll have a maintainable framework you can rely on for a decade or more. You’ll understand your patterns, triggers and establish a set of new, non-negotiable habits. You’ll have experienced what it feels like when exercise and nutrition enhance your life, rather than compete with it.
Most importantly, you’ll never again find yourself a month into a fitness program wondering why something that’s supposed to make you feel better is making life worse. That’s the difference between simply following a program and investing in a fitness coach who’ll build you a personalised fitness system that supports your long-term health & wellness goals.
Regularly considered among the best-in-class for online personal training
Highly rated in international press & fitness industry publications since 2011
“Scott Laidler is a highly respected exercise professional with a diverse and varied skillset. With over 10 years’ experience in the sector, he wears many hats, including but not limited to celebrity personal trainer, corporate wellness consultant, fitness writer, and online personal trainer”
“Just like a face-to-face personal trainer, Scott adjusts programs, nutrition advice, and intensity according to a person’s goals. Scott Laidler does a great job of making meals healthy AND enjoyable”
“If you want to get in shape fast, Scott Laidler offers a six-week training plan – including a meal planner – to help. Tell Laidler your needs and he’ll design a program specifically for you. The meal plan details the exact macronutrients you need, taking the difficulties out of diet ”
“Clients sign up for personal training and nutritional programmes tailored to their individual needs from a man who has trained everyone from athletes to Oscar-winning actors”
Do you actually need a personal trainer to get results?
Sometimes, the issue with your fitness routine isn’t that you aren’t motivated enough to get started; it’s that you’re getting ideas from several different places, and multiple elements of your health & fitness efforts aren’t compatible. You’re putting in the effort, but your results are being undermined by a plan stitched together from too many unrelated sources, many of which are actively pulling in different directions.
Left to our own devices, we humans do what we’ve always done: Look for arbitrage, leverage, a smarter way, or dare I say it, a shortcut. In many domains, that instinct serves us well. It’s how we innovate, and without it, we’d never have invented the wheel. But in health & fitness, it’s where so many go wrong.
What seems like a great idea on the surface, such as copying a routine from an influencer, mixing in a tip from a podcast, adding a new supplement or recovery hack can have unintended consequences, that you could never have anticipated because you don’t yet have a a high enough resolution view of your fitness plan, so with little diagnostic oversight, these incompatabilities can quietly sabotage your progress for years.
This is what I call: 'Patchwork fitness'
More specifically, this occurs when your training, nutrition, recovery and lifestyle decisions are made in isolation, without a unifying strategy, or a firm understanding of how adapting one element can influence the others. It doesn’t matter how smart you are; it’s an operating system problem, a ‘knowledge gap’, and you’ll be susceptible to its effects until you close it and learn to treat fitness as a system.
I’ve reviewed hundreds of training regimens from my inbound coaching clients. Often, an individual is lifting like a bodybuilder six days a week, running marathon-level distances, and without adapting to that massive output, ends up eating so little that they can barely stay focused at work. Each choice seems like it would work, but implemented simultaneously, they could all be pulling in different directions.
Patchwork fitness is what happens when your regimen ignores the fundamental interplay between training load, caloric intake, allostatic stress and recovery capacity.
Let’s look at some well-intentioned, yet misaligned examples:
- Long Cardio Sessions are great for cardiovascular fitness and mindfulness, but they simply aren't an efficient tool for losing body fat. Fat loss is best achieved through what I call 'cardio bookends' light activity + short HIIT sessions. Whereas long moderate intensity cardio is right in the middle, you're in for a long, uphill battle if that's your workout of choice for leaning up
- Training 6-7 Times Per Week to build muscle. If your recovery is undernourished or unstructured, you’re actually limiting growth by training too often, not accelerating it. I get that it worked for Arnold Schwarzenegger in his heyday, but he wasn't working 60 hours a week at a desk, getting 5 hours sleep. Crucially, growth doesn’t happen in the gym, it happens at rest, and if that's hard to come by right now you will see better results with a 3-4 day workout regime
- Trying To Gain Muscle But Not Eating Enough. Weight lifting without adequate calories + protein intake is like building a house without bricks. Many people unknowingly make it mathematically impossible to gain muscle despite working out frequently by consistently under-eating relative to their training load
- Intermittent Fasting can be a powerful tool for insulin sensitivity5, not to mention numerous other health benefits, but pair it with calorie restriction and intense training, and you’re courting burnout, not better performance
- 30-Day Challenges + Endurance Events can be motivating. But they don’t form the habit loops that drive year-round consistency. What are the quality of your health & fitness decisions the day after the event? Thats the only real measure of lasting success
- Eating With A New Dietary Label adopting a new nutritional school of thought can feel like an easy win. But ask yourself, not withstanding the sweeping lifestyle change and accompanying identity shift, is your food actually any healthier? Or is it just as refined, artificial & processed, only with new rules and restrictions that make it logistically harder to hit your targets?
These aren’t actions rooted in laziness, they are examples of putting in the effort but lacking orchestration, and that’s where expert coaching makes all the difference.
In fitness, individual tactics are rarely the problem, it’s how they’re combined. Without a strategic framework, you end up with a high-effort, low-return strategy. Like a sports team full of talent but no game plan, nothing sticks, progress stalls, and results in a lot of wasted potential.
That’s why I build personalised online coaching programs that treat your body, schedule, goals and stress profile as the interconnected variables they are. Rather than isolated tasks on a to-do list.
Here are the connections we should be looking for:
Your training complements your recovery
Your nutrition aligns with your goal
Your energy levels rise, rather than dip
Your momentum compounds, rather than collapses
That’s the advantage of a personalised plan built specifically for you by a personal trainer. It doesn’t just tell you what to do, it organises every element of health & fitness in your life so that your training plan works like a Swiss watch. If you’ve ever felt like you’re doing everything right and still not getting the results you deserve, this has probably been the problem, and why I tell most of my inbound fitness clients, you don’t need more willpower, motivation or drive, you just need a better fitness strategy.
Perfection isn't the goal, progress is
The perfectionism that propelled you through academics and professional achievement can be your downfall in fitness. While spreadsheets and presentations reward flawless execution, body transformations follow a different formula. In fitness, success is found at the edge of failure. You won’t get results from sporadic heroics. Results in fitness comes from consistent effort which means showing up day in, day out, whether you feel like it or not. Life will intervene, and that’s okay. I help my clients navigate interruptions and focus on ensuring every day is a ‘net-positive’ that offers one more step toward their goals, even when perfect isn’t possible. If you’ve previously found yourself discouraged after single missed sessions or days where you can’t hit your food targets, this is why, and it’s solved with a simple mindset shift.
Perfection isn't the goal progress is
The perfectionism that propelled you through academics and professional achievement can be your downfall in fitness. While spreadsheets and presentations reward flawless execution, body transformations follow a different formula. In fitness, success is found at the edge of failure. You won’t get results from sporadic heroics. Success in fitness comes from consistent effort and showing up day in, day out, whether you feel like it or not. Life will intervene, and that’s okay. I help my clients navigate interruptions and turn every day into a net-positive step toward their goals, even when perfect isn’t possible. If you’ve previously found yourself discouraged after seeing missed sessions or days where you can’t hit your food targets, this is why, and it’s solved with a simple mindset shift.
Fitness is a system, everything connects
Our bodies are complex systems, they don’t recognise artificial divisions between exercise, nutrition and lifestyle. When you exercise well, you sleep better, offering greater resilience to stress, so you make better food choices, which fuels better performances, and so the cycle continues. Deeper than that, when you properly manage stress, your hormones better support positive body recomposition, like muscle gain and fat loss. You won’t be able to exercise your way out of a bad diet, nor eat & drink your way to stress management. The interconnected nature of health & fitness means small improvements across multiple areas yield positive knock-on effects that compound to offer excellent results. Following an effective fitness regime might reveal that you’ve been driving with the handbrake on for years. Luckily, with the right training plan, it’s an easy fix.
Fitness is a system, everything connects
Our bodies are complex systems, they don’t recognise artificial divisions between exercise, nutrition and lifestyle. If you exercise well, you sleep better, offering greater resilience to stress, so you make better food choices, which fuel better performances, and so the cycle continues. Deeper than that, when you properly manage stress, your hormones better support positive body recomposition, like muscle gain and fat loss. You won’t be able to exercise your way out of a bad diet, nor eat & drink your way to stress management. The interconnected nature of health & fitness means small improvements across multiple areas yield positive knock-on effects that compound and offer excellent results. Following an effective fitness regime might reveal that you’ve been driving with the handbrake on for years. Luckily, with the right training plan, it’s an easy fix.
Adaptive personalisation, not fixed programming
Fixed plans fail busy people. Most fitness programs demand your life bend around their rigid rules. I flip that relationship on its head with an exercise plan specifically built to adapt to changing circumstances, including travel, reduced ability to plan meals and time constraints around exercise. I also help my clients manage stressful times, learning to make the right decision when a workout is scheduled, but your body is saying no. Sometimes you are better served with a lighter alternative. As your remote fitness trainer, you can outsource the planning to me to help you achieve results without succumbing to burnout. Success won’t be found trying to follow a plan built for someone else, it’ll be from successfully navigating your own changing circumstances.
Adaptive personalisation, not fixed programming
Fixed plans fail busy people. Most fitness programs demand your life bend around their rigid rules. I flip that relationship on its head with an exercise plan specifically built to adapt to changing circumstances, including travel, reduced ability to plan meals and time constraints around exercise. I also help my clients manage stressful times. And make the right decision when a workout is scheduled, but your body is saying no, because sometimes you are better served with a lighter alternative. As your remote fitness trainer, you can outsource the planning to me so you achieve results without succumbing to burnout. Success won’t be found trying to follow a plan built for someone else, it’ll be from successfully navigating your own changing circumstances.
A comprehensive health & fitness program for busy people
12-Week Online Personal Training Program
A structured fitness and nutrition coaching program designed for busy professionals: Offering custom workouts, personalised nutrition plans, and high-accountability support for sustainable results.
£456
15% discounted upfont payment
3 x Monthly payment option available
- I build you a custom exercise program + meal plan and hold you accountable to them
- Full Monthly Meal Plan + Nutritionist Dr. Katie Turianytsia will review your food diary
- 1:1 Onboarding video call with Scott
- Personal weekly check-in report from Scott via instant message
- Program adaptations made within 24hrs (Mon-Fri)
Next Start Date (updated weekly):
21st July 2025: 3/5 spaces available
Please request your fitness consultation to apply
What my clients say about their online personal training results:
“I cannot stress enough how much my relationship with food and exercise has changed! With Scott, everything seems manageable and fits within a full-time worker mom life. The results are FANTASTIC, my body has changed A LOT!”
“Scott’s program has been absolutely brilliant. I’ve done a lot of training in my time both competitive and recreational and I’m getting better results in a fraction of the time.”
“Easy-to-follow bespoke plans each month tailored to your skill level, needs, and ambition. If you’re looking for holistic lifestyle changes that yield remarkable results, this is the plan for you.”
Hear what like-minded decision makers have achieved with remote exercise coaching
Everyone featured in the video leads a potentially high-stress lifestyle, working long hours and has previously struggled to stay consistent with exercise. Now they’re thriving. But I’ll let them tell you themselves…
Hear what like-minded decision makers have achieved with remote exercise coaching
Everyone featured in the video leads a potentially high-stress lifestyle, working long hours and has previously struggled to stay consistent with exercise. Now they’re thriving. But I’ll let them tell you themselves…
What real results look like from an online personal training program
A benefit of exercise that often goes unappreciated is the psychological freedom it unlocks when you’re no longer self-conscious about how you look or doubt what you can achieve. You’ll notice a shift in your self-talk, because your self-image is back in alignment with the standards you’ve always held yourself to. That shift carries into every area of life, from how you show up professionally to the confidence you convey in your personal life.
With the right health & fitness program, this alignment becomes sustainable, because you won’t have made short-term trade-offs or operated in restriction to get there. It’s at this stage that many of my previous clients have found themselves integrating healthier lifestyle choices and taking on a broader range of sports and hobbies. Because they no longer see exercise only as a tool for weight management or constrained to gym-based training, in effect, they’ve developed a passion for fitness and now see themselves as ‘fitness lovers’, watching that identity shift in my online clients is one of the most rewarding parts of my work.
Just as some feedback, I’m in the best shape I’ve ever been and development of muscle & strength has been great. As you know I committed to regular exercise and routines before this but the tweaks made and advice given have made a real difference and continue to improve, so I’m really pleased.
14 Years of experience as a personal trainer
I'll help you choose the right online fitness coach for you (even if it's not me)
14 Years of experience as a personal trainer
How to choose an online fitness coach
In what is now a sea of online fitness content, much of which offers conflicting opinions, it can be difficult to distinguish a fitness influencer from a professional personal trainer. In my observation, an influencer focuses their lens inward on themselves, whereas a coach focuses outward on their clients.
Many influencers share what works for them, and that can be very interesting, but can cause problems when there’s a subtle implication that it would work for you, too, without any actual context on your situation.
A lot of influencer content is inspiring, but it’s rarely built with your lifestyle in mind, especially for busy professionals. Those who, in my observation, are working well beyond the typical 40-hour work week and making numerous high-stakes decisions daily, that’s before managing family and relationship responsibilities. Under such tight constraints, you really don’t need second-guessing your workout plan to be taking up mental bandwidth.
Many of my clients found replicating influencer advice frustrating because there is almost always a critical lack of context. You don’t always know whether you’re seeing what got them their results, or what they’re packaging now that they’ve achieved them.
That’s often not conscious deception. It’s just like in business, when entrepreneurs tell their success story, it’s rarely a repeatable roadmap. It can be insightful, but retrospectively connecting the dots isn’t the same as a repeatable system you could go out and replicate.
A professional personal trainer or certified online trainer draws on both formal education and practical experience to create a strategy built around your body, schedule and lifestyle. Getting in shape may come with the territory in fitness, but keeping yourself in great condition isn’t the same as knowing how to get someone else there, that’s a different skillset entirely.
So before you follow what you see on social media, ask yourself:
“Am I seeing the full picture, or just a curated snapshot?”
“Will this still hold up when I travel and get busy?”
“Is this really a repeatable solution or a highlight reel?”
That experience shapes my approach to personalised online fitness coaching today.
Personalised fitness coaching for busy professionals
Let’s recap: Here’s what makes this program work
When time is your most valuable asset, your training plan needs to match that reality. The fastest, most effective way to achieve your goals is with a fitness strategy built for you by a personal trainer who understands your lifestyle constraints. Your plan will be built to be efficient, actionable, and maintainable. That’s as close as it gets to a shortcut in fitness.
Why traditional fitness programs fail high performers
Most fitness programs are built for bodybuilders, athletes, or influencers. People whose lives revolve around training. They rely on daily workouts, strict diets, and focus on rapid transformations designed for short bursts and peak conditioning held for a moment in time, like a photoshoot or fitness event. Think about that word ‘peak’, it’s the top of the mountain, the implication being that there is a rapid drop-off on both sides, and that’s how most fitness initiatives tend to play out.
Not to mention if you’re managing teams, flying across time zones, and juggling high-stakes decisions, that kind of training doesn’t fit. It leads to burnout, stop-start progress, and frustration.
You’re not alone. In fact, 87%4 of my clients report a similar experience before joining my online personal training program. The issue isn’t motivation or discipline, it’s misalignment.
Even working with a conventional personal trainer often falls short. Why? Because many programs reflect the trainer’s lifestyle, not yours.
A smarter way to approach fitness
As a certified online personal trainer who specialises in working with professionals and executives, I’ve developed a methodology that respects your time, energy, and leadership demands.
I’ll build your personalised plan around:
- Flexible training Sessions that adapt to your schedule, not the other way around
- Efficient workouts 30-40 minutes 3-4 times per week using research backed protocols
- Outsource decision making easing cognitive load, so you're not overwhelmed by planning workouts & meals
- Travel ready training strategy, including effective hotel routines and home exercise plans
- Simple nutrition frameworks that allow for client dinners, eating out and travel
Achieve results you can maintain, even at your busiest.
What sets this program apart is its adaptability. When deadlines shift, travel demands disrupt your normal routine or stress peaks, your plan adjusts with you. I focus on what matters most, and that’s creating repeatable habits that drive measurable results, no matter the circumstance.
Over time, you’ll develop a personalised fitness framework you can return to again and again. One that helps you reclaim energy, build resilience to setbacks and approach your fitness goals with confidence. In a way that allows you to enjoy the change you want to see today, without ever taking your eye off your long-term health.
Ready for a more efficient, sustainable way to train?
Let’s build a fitness plan that fits your professional life, not someone else’s.
Book your consultation below and we’ll discuss your goals, your schedule and your training history to outline a personalised strategy that delivers results without burnout, guesswork, or wasted effort.
"Great personal training. Easy 5 stars"
"Incredible 3 months! I loved it!"
"Had a goal to lose 5kg, lost 8kg!"
"Great program that gets results"
Feedback from my online fitness platform:
We've delivered results for our clients in 54 countries
Regardless of which continent you call home, we see the same challenges and breakthroughs in our clients. This pattern recognition has helped us form a proven methodology refined through working with professionals who felt forced to choose between health and career success. The challenges we see in New York, mirror those in London, Frankfurt & Singapore. Because they are fundamentally human challenges that stem from balancing the body's need for movement and recovery with our psychological drive for career progression, identity and meaning.
Why Start online personal training now?
It’s not that you haven’t taken action before. You have repeatedly. Even if you’d be returning to fitness after a lay-off, you know what you’re capable of.
After all, you’ve thrown everything at your fitness goals. You’ve done early mornings. You’ve followed restrictive diets. You’ve undoubtedly pushed through exhaustion and skipped social events for workout plans that should have worked. Maybe some did work, temporarily. The scale moved, you felt momentum, then life happened, and it all unravelled.
Or perhaps worse, you’ve been training consistently under your own guidance. You’ve built your own DIY fitness plan. You’re tracking calories and steps, and all the data points toward you being technically fit, at least your watch says so.
But despite all that effort, your progress in visible fat loss and muscle gain feels glacial. You’re working hard, but it’s not showing in the mirror, perhaps it’s not entirely clear why.
You’ve already proven you have what it takes to succeed (even with the handbrake on)
Let’s be honest, hard work and discipline have never been the problem.
The problem is that fitness advice treats everyone like they have the same life, schedule, and recovery capacity. It’s like trying to run modern enterprise software on the home computers of the 80s & 90s, the mismatch creates crashes, not results.
There’s a good chance that until now, every “all or nothing” program you’ve tried was designed for someone whose only job is staying fit. Someone without your commute, your responsibilities, and your cognitive load from decision-making all day. “Rah Rah” hustle culture motivation can only get you so far, when you run out of time or energy, ‘Fitspo’ isn’t going to save you, that’s just not how fitness motivation really works.
The High achiever mindset backfires in fitness
My greatest observation, having coached thousands of highly effective people, is that the same high-achieving, dare I say ‘Type-A’ personality traits that got you where you are professionally, are exactly what hold you back in fitness.
Because your natural response to poor progress will always be to push through, try harder, and eventually override your body’s signals telling you to stop, it’s why high performers are so prone to burnout. In fitness, it’s like flooring the gas pedal when you’re stuck in the mud. The more you press, the deeper you dig in.
While you’ve been fighting the wrong battle, your ideal results have been waiting for the right strategy. Your key unlock is better alignment between your fitness plan and your everyday life, not even more discipline and willpower.
The reality of the mechanics of fitness is that there is no linear relationship between more output and better results. It’s a complex relationship of interrelated systems that have their own rate-limiting recovery factors. Brute force won’t cut it. You’ve found an area in life, perhaps for the first time, where hard work alone isn’t the solution.
What happens if you wait another 6 months?
Why Start online personal training now?
It’s not that you haven’t taken action before. You have repeatedly. Even if you’d be returning to fitness after a lay-off, you know what you’re capable of.
After all, you’ve thrown everything at your fitness goals. You’ve done early mornings. You’ve followed restrictive diets. You’ve undoubtedly pushed through exhaustion and skipped social events for workout plans that should have worked. Maybe some did work, temporarily. The scale moved, you felt momentum, then life happened, and it all unravelled.
Or perhaps worse, you’ve been training consistently under your own guidance. You’ve built your own DIY fitness plan. You’re tracking calories and steps, and all the data points toward you being technically fit, at least your watch says so.
But despite all that effort, your progress in visible fat loss and muscle gain feels glacial. You’re working hard, but it’s not showing in the mirror, perhaps it’s not entirely clear why.
You’ve already proven you have what it takes to succeed (even with the handbrake on)
Let’s be honest, hard work and discipline have never been the problem.
The problem is that fitness advice treats everyone like they have the same life, schedule, and recovery capacity. It’s like trying to run modern enterprise software on the home computers of the 80s & 90s, the mismatch creates crashes, not results.
There’s a good chance that until now, every “all or nothing” program you’ve tried was designed for someone whose only job is staying fit. Someone without your commute, your responsibilities, and your cognitive load from decision-making all day. “Rah Rah” hustle culture motivation can only get you so far, when you run out of time or energy, ‘Fitspo’ isn’t going to save you, that’s just not how fitness motivation really works.
High achievement can backfire in fitness
My greatest observation, having coached thousands of highly effective people, is that the same high-achieving, dare I say ‘Type-A’ personality traits that got you where you are professionally, are exactly what hold you back in fitness.
Because your natural response to poor progress will always be to push through, try harder, and eventually override your body’s signals telling you to stop, it’s why high performers are so prone to burnout. In fitness, it’s like flooring the gas pedal when you’re stuck in the mud. The more you press, the deeper you dig in.
While you’ve been fighting the wrong battle, your ideal results have been waiting for the right strategy. Your key unlock is better alignment between your fitness plan and your everyday life, not even more discipline and willpower.
The reality of the mechanics of fitness is that there is no linear relationship between more output and better results. It’s a complex relationship of interrelated systems that have their own rate-limiting recovery factors. Brute force won’t cut it. You’ve found an area in life, perhaps for the first time, where hard work alone isn’t the solution.
What happens if you wait another 6 months?
A better strategy starts now
The difference between those who successfully break the cycle and those who don’t isn’t willpower. It’s having a system that works with their life instead of against it.
So it’s not really a question of whether you’re capable of putting in the time and effort; you’ve likely already done more than you needed to multiple times, but had little to show for it.
The measure of success with a fitness plan isn’t perfect execution over a tightly controlled timeframe, waiting, counting down the days to a deadline – that’s how you prepare for a film role or a photoshoot, yes, it works in a vacuum, just not for everyday life. Yet that’s the model you’ve been handed.
The disconnect with mainstream fitness is that everyone seems to know the context, except the consumer. The professional bodybuilder peaks for 4-5 shows per year, the instagram model arrives at the photoshoot tanned, dehydrated and pumps up before the first click of the camera, Hollywood’s leading men & women have trainers, dieticians and chefs on staff and often train twice daily for movie roles, YouTubers batch record content in peak physical condition and your favourite athletes spend weeks in intensive pre-season training camps.
They all know the task at hand; they work their hearts out for sure, but they also all know exactly when the reprieve is coming. Yet you’re supposed to follow a plan on some fitness app that mimics that workload, just without the structure and support, get in the shape of your life and then maintain it…forever?
I’m not saying you couldn’t get there, I’m sure you could. To be honest, maybe you should get in that kind of shape once in your life, just to prove to yourself that you can, I know that was important enough to me to do it. But wouldn’t you rather be in 80% of that shape year-round, confident, strong and capable of showing up to something like a beach holiday at short notice, without even thinking about how you’ll look and feel. All without the rigidity, sacrifice, and pressure to be perfect. Later, if you wanted to, you could always push yourself to the pinnacle of your capability once you’ve got solid habits in place, and you know you’d return to an effective baseline.
Ultimately, If you’re both used to traditional fitness programs, and have all the lifestyle constraints of a high-performer, your challenge is going to be in adopting an approach that values rest as highly as output, stress management as much as performance and nourishment as much as discipline. Perhaps the only real question remaining is how much longer will you let a mismatched training regime convince you that age, genetics or hormones are the reason you aren’t getting results?
It’s time to invest in a better fitness strategy. One that recognises that long-term progress is going to take a mindset shift more than anything else.
And if that shift is ever going to happen, it might as well be now.
Of course, you could go back to pushing harder, eating less, and hoping this time it works. But you already know how that story goes.
Please schedule your 1:1 consultation call.
We’ll discuss your fitness goals personally. It’ll be an excellent opportunity for us to confirm a mutually great fit for fitness coaching.
Why this fitness methodology works
A strategic, evidence-based fitness system designed for real life - not social media
Health & fitness requires systems thinking
We view fitness as a system where everything is connected. Training load informs recovery. Nutrition influences performance. Stress affects sleep. Sleep quality affects mood, which in turn can inform food choices, and so the cycle continues. By operating in this way, we establish oversight on your lifestyle as a whole and how it'll affect your overall progress and recovery. As your online fitness coach, I’m not just programming workouts in isolation, I'm coordinating all of the variables that can impact your fitness journey.
Why this works psychologically: When you are made aware of the connections between different aspects of your health, you stop seeing exercise and nutrition as separate items on a to-do list for the day. Instead, you recognise how improving one area naturally supports the others, creating positive momentum.
We measure progress by the aggregate, not perfection
Our clients have excelled in their careers, which is great. But this often ingrains a sense of perfectionism, which always backfires in fitness. Firstly because life always throws unforeseen curveballs and secondly, because operating at the threshold of your ability is exactly how progress is made, meaning occasional below-target performance isn't a setback, it's part of the process.
We build client success around net-positive progress. We don't look for 100% compliance, but rather an 80/20 ratio and focus on consistency over time. We examine trends, not isolated lapses.
Why this approach works: It removes pressure, enables faster recovery from setbacks, improves self-talk, and opens the pathway for long-term behaviour change. Your brain responds better to sustainable progress than to perfectionist cycles of success and failure. Leave that dichotomy in academia where it belongs.
Multi-disciplinary training modalities
We treat health & fitness as more than just a way to change what you weigh or create before-and-after photos. That's all great, but that's the easy part of fitness coaching.
Exercise isn't just something you do temporarily when motivated by a new fitness goal. It's how your body maintains long-term health. Your exercise program should protect your metabolism with strength training, invest in your cardiovascular system with aerobic training, and include mobility work to lower your risk of injury and counteract the effects of an otherwise sedentary lifestyle.
Why multimodal training works: Regardless of your current fitness goals, your workout plan should maintain elements from a breadth of exercise modalities. This approach prevents plateaus, reduces injury risk, and ensures your body develops holistically rather than creating imbalances that limit progress and undermine wellness.
Recovery is the rate-limiting factor
Counter-intuitively, exercise alone won't get you results in fitness. Recovery is the governor of all training progress. Without sufficient recovery, your body can't adapt to the stimulus your workouts create.
Which means it's perfectly possible to work really hard and often in the gym, but see no results, depending on the goal. More than that even, technically, it's possible to over-train, or under-recover to such an extent that you actually move backwards. As your personal trainer, I’ll ensure that your workout split and training load reflect how your body is recovering. We insert short maintenance phases or de-load weeks where needed. This kind of periodisation is necessary to keep you moving forward without overtraining or being bogged down in plateaus.
Why it works psychologically: When you experience consistent progress, you’ll stay motivated. When you overtrain and plateau, it can lead to a knee-jerk reaction to over-correct, often resulting in temporarily abandoning your fitness journey creating long unproductive layoffs.
You'll have a predictable results arc
Your initial 12-week online personal training program is built to offer the perfect blend of habit formation and physiological change. We call upon exercise science and behavioural psychology to predict adaptive changes on the physical level, which drives results.
We also anticipate psychological obstacles along your fitness journey. The literature on habit formation tells us exactly when we'll reach points of autonomy, automaticity, and self-reliance in your new lifestyle.
Why predictability works: When you know what to expect and when to expect it, you're less likely to overreact to temporary plateaus or challenges. This knowledge builds confidence and helps you stay committed to the process.
Integrated nutrition coaching
We don't rely on dieting, we don't ban foods, and we simply don't think restriction works long-term. We work to create sustainable eating protocols designed to regulate appetite, preserve lean muscle mass, and help your body produce energy efficiently.
We'll give you calorie balance and macronutrient targets, or a full nutritionist-designed meal plan, depending on your preference, but also teach you how to be flexible with your decision-making and generally build a better relationship with food. You'll learn to navigate restaurant dining, eating well as you travel, and social commitments. Ultimately, we'll encourage you to view the food you eat as an opportunity to practice self-care.
The psychology of sustainable nutrition: Restriction seeds rebellion. When you learn to work with your body's natural hunger and satiety cues while making informed choices, eating well becomes intuitive rather than a constant mental battle.
1:1 Fitness coaching
Your online coaching program is built for you specifically. It's a personalised fitness plan built on a 28-step process I developed myself, having worked as a personal trainer for over a decade. You won't be following a template or prompting AI to get your questions answered. You'll have a direct line to a fitness coach who understands your goals, motivations, and constraints. This makes adaptive programming effortless, easily allowing us to accommodate travel and last-minute changes to your schedule.
Why personalisation matters: Generic programs don’t fail because the workouts are bad; it’s because they can't account for your unique lifestyle, preferences, and challenges. When your training program adapts to you rather than forcing you to adapt to it, adherence becomes natural rather than forced.
We prioritise body composition over weight loss
Weight loss is the easiest fitness goal to sell, and the easiest to pursue incorrectly. Most weight-loss plans achieve short-term results by doing everything wrong: cutting calories, overtraining, compromising muscle mass and introducing pills and potions to speed things up. The real benefits people associate with weight loss - higher energy, improved mood and confidence, alongside better health actually come from positive body composition changes, not just a smaller number on the scale. Understanding the difference is critical.
Pursuing weight loss by any means is detrimental to your health and metabolism. If you lose weight without protecting muscle, you'll slow your metabolic rate and it'll be a backward step in your pursuit of an athletic physique. Following a fast weight loss plan is like welcoming the gift of a Trojan horse.
Our programs are built for positive changes in body composition. By which I mean muscle gain and fat loss, where possible, simultaneously. Yes, our clients lose weight, but it's an output of building a more athletic body while protecting metabolic health. It's not a goal in itself, because the scale doesn't distinguish muscle, water or fat being lost.
The psychology behind this: When you only seek weight loss, you create a scarcity mindset around food and exercise. But when you focus on building strength and capability, you’ll develop an abundance mindset that leads to lasting transformation.
The physiology behind it: When muscle is lost during weight loss attempts, insulin sensitivity decreases, cortisol levels rise (making it harder to shed fat), and your resting metabolic rate drops. This means you can eat fewer calories daily just to maintain your weight - it's a race to the bottom.
We develop 'Healthy Ambition'
It's the name of both my flagship 12-week personal training program and podcast because it captures what I'm trying to provide with this service. I'm not here to lecture you about work-life balance. In fact I'm not sure I believe in it, i've learnt a lot from my clients, many of whom leaders in their field, and they rarely target a 50/50 split between work and rest. What they really want is the capacity to pursue meaningful goals without burning out. And I get it, that's what I want too, so it's become the foundational principle of my methodology, which I've coined Healthy Ambition.
My approach to health & fitness is about thriving physically while still actively pursuing your ambitions. This way, we position your drive as an asset, not a liability.
Technically: We do this by respecting the balance between allostatic stress and equilibrium, technically we're improving your heart rate variability, becoming more stress resilient, and building recovery capacity so that you can handle a higher training load.
Philosophically: We're harnessing your fitness regime as a vehicle for meaningful personal development.
The fundamental question: If you sacrifice your health in pursuit of your goals, what will it all have been for? In my view, real success means reaching your ambitions while preserving the physical and mental capacity to enjoy them.
Want a deep dive? Try my comprehensive health & fitness guides
Footnotes
1 American Journal of Preventive Medicine – Personalised plans lead to 3x better adherence.
2 Journal of Behavioural Medicine – Coaching with nutrition and training improves habit formation by 80%.
3 American Society for Training & Development – Structured accountability boosts success rate by 95%.
4. Statistics from our Internal client satisfaction survey reveal that 87% of my clients have previously worked with an online coach or purchased a training package / online training programme of some kind.
Frequently Asked Questions
How does your online program differ from others?
My 12-week program is a remote coaching program built specifically for ambitious professionals who want results without burnout. It makes the assumption that you’re over 35, working beyond the typical 40-hour work week, and that your schedule is prone to disruption and travel, whilst regularly having to manage periods of stress. It includes a personalised workout plan, nutrition advice and direct accountability with me as your remote personal trainer.
I believe what separates my approach to fitness coaching from other online workout programs is that I see our time together as an opportunity to encourage a mindset shift around fitness, especially if you’re already putting in the time and effort, just not getting the results you want.
This is done by combining initial fitness assessments that help me build my coaching clients’ personalized workouts, introducing a number of exercise modalities oriented toward both their immediate goals and long-term wellness.
What happens after my initial training plan with you, can I continue?
Yes, the initial 12-week process is built on exercise science that delivers predictable deliverables at different stages of the program. Beyond that, there are two different options for continued coaching.
Ongoing personal training packages:
Continuation of full coaching:
Following the initial 12-week fitness program, we can move forward with me as your online coach on a month-to-month basis, for ongoing accountability, support and the outsourcing of decision making around exercise and nutrition. Monthly payments can be cancelled at any time.
Workout planning & support:
This is a lower-touch consultancy option, focusing on program design and expert guidance when you need it.
There is less focus on monitoring of daily activity, like progressive overload on a session-to-session basis, and we would no longer have a weekly check-in. It’s a great way to ensure that you’re still working through a series of custom training programs that vary on a regular basis. Having built a strong foundation over your initial 12 weeks, this is a great option for those who feel they no longer need intensive one-on-one coaching but would like to maintain coach-client communication, and continue to outsource the planning of workouts, knowing there will be support whenever they need it and that they will always be following the right workouts for their goals.
Is a personalised fitness plan better than a generic workout program, and how do I know I’m getting a personalised plan?
A personalised plan is going to be significantly more effective than a generic workout, because it will take into account your lifestyle, time constraints, current level of physical activity and fitness level. It’ll also react swiftly to location changes and can easily incorporate a combination of home workouts and gym-based training.
The major advantage of bespoke training programmes is that all of the components will be working together to form a cohesive fitness strategy which will work with your current lifestyle. This is crucial if you have a busy life and would like to outsource the decisions around fitness to a PT with a professional practice. It can help lower decision fatigue and enjoy greater workout variety, knowing that everything is getting you closer to your training goals.
Anecdotally, when I speak with potential clients on the first of our video calls, they’ve usually been following a wide range of fitness tips they’ve found online. Sometimes it’s cardio workouts, sometimes gym workouts, and don’t get me wrong, there are a lot of engaging videos online to follow, many even have some integrated natively into fitness trackers. But those aren’t personalized fitness plans, and there is no real time guidance. So whilst they offer great workout variety, you may be missing out on essential knowledge and support that could have given you a more direct route to achieving your individual goals.
How does online personal training / online fitness coaching work?
Online fitness coaches are in high demand in 2025, It’s a service that allows professional fitness coaches to work remotely with clients from all over the globe. Meaning exercise guidance and nutrition advice are now available anywhere, at the touch of a button. Customised training plans can be delivered to your phone digitally, so you’ll always know exactly what to do with your workouts every time, no matter if you follow home workouts or prefer to workout in a traditional gym setting.
A virtual personal trainer is able to adapt the plan for their clients to match changing appointments, locations or access to fitness equipment.
They’ll also have the ability to track your progress throughout your training plans whilst offering real-time feedback on your trajectory. This significantly adds to your overall feeling of support and level of accountability. Which, in my view, often exceeds what’s possible with a traditional personal training service.
With a personalised fitness program, guesswork can be removed overnight.
Can remote coaching really be as effective as in personal training?
Yes, that’s been my experience, having offered both services throughout my fitness career.
With an online personal training programme, you receive:
- Personalised workouts
- 1:1 Nutritional guidance
- Direct accountability
In-person training is a double-edged sword; it offers excellent accountability with a scheduled session you’ll attend with your coach. But the downsides are that the service is often limited to the in-person sessions themselves, and a lot can get off course outside of that time.
Online fitness coaching fills that void by providing oversight on your entire training week, and you can call on support at the time you most need support, like eating out, at moments of low motivation or when circumstances themselves change. That’s where a ‘digital personal trainer’, so to speak, can actually outpace and out-reach the traditional format.
That said, I have great respect for in-person training; I’ve delivered thousands of face-to-face personal training sessions over the years from London to Los Angeles.
But for busy people, trying to sync up with a busy trainer can be another roadblock in the way of your making workouts habitual, especially if you travel frequently. No matter how great one on one training sessions are, they are only effective if they actually take place on a regular basis, and the busier you are, the harder that is to guarantee.
Have you always been an online personal trainer?
I trained and became a qualified personal trainer through Premier Global NASM (endorsed by Active IQ) back in 2008, and in those early days, there was no such thing as an online fitness coach. You worked the gym floor, starting with gym instruction and eventually developing the skill to tailor individualised fitness programs in person.
I spent over a decade delivering more than 10,000 in-person training sessions to a wide variety of clients. From beginners looking to build healthy habits, to seasoned professionals aiming for performance-specific goals, my work was hands-on, immersive and results-focused.
In the early years, I trained clients across London, from boutique fitness studios to outdoor boot camps in local parks. Over time, the results of my clients began to gain attention, which led to high-profile client opportunities in the U.S entertainment industry. I was invited to Hollywood, California, to prepare a lead cast member for a major TV production. That engagement opened doors, leading to further work on large-scale film projects, consulting on body transformation protocol and helping cast members prepare for physically demanding roles under tight production deadlines.
As my client base grew, so did their need for flexibility. Many of my clients were professionals who travelled frequently. They were executives, actors, musicians, and needed a system that could follow them anywhere. That’s when I started offering remote fitness coaching to supplement our in-person work. These programs had to be adaptable, outcome-oriented and completely bespoke.
They worked so well, I eventually built a dedicated online personal training platform to bring the same level of professionalism, individualisation, and strategy to a wider audience.
Since transitioning fully online (aside from the occasional special project), my aim has been clear. To deliver the best online personal training experience I’m capable of, without compromise, whether it’s strength training, fat loss, body composition, or simply building a sustainable relationship with fitness. This program is designed to provide the same calibre of results I delivered in person, now made accessible from anywhere. And while I do believe that a coaching dynamic ultimately comes down to finding the best fit, I’m happy to say that both my in-person and online fitness coaching have been recognised as being among the best in class.
Alongside coaching, I’ve been fortunate to write for leading health, wellness and fitness publications, alongside being a featured fitness writer for a broadsheet newspaper since 2015, and have been featured on national television a number of times discussing evidence-based training methods and touching on how to develop a winning mindset for fitness training. In fact, my interest in the intersection between the way we work, think, and exercise encouraged me to host a podcast, where I interview elite coaches, athletes, and thought leaders from the industry, where we discuss everything from sports science to movement and recovery.
If you’d like to learn more about the philosophy behind this online fitness coaching program, I’ve written about the 36 fundamental rules of health & fitness it’s founded on.
Is this an International service, or do I have to be based in the U.K.?
This is a very international service. My client base is evenly distributed between the USA, Europe, the Middle East and Australia In fact, as of 2025, we’ve actually had clients in 54 countries. Local food measurements and food considerations will be made when creating your nutritionist-designed meal plan.
Do you work with both men and women?
Yes, absolutely. My client base is relatively evenly split between men and women. I understand that some will specifically be looking for a female personal trainer, and while gender can be important for comfort and rapport, I believe the key deciding factor is confirming that you’re working with someone who is going to take into account the physiological demands that need to be considered when building fitness plans for women.
So, if you’re looking for the best trainer for women, it’s best to confirm their understanding of the various biological nuances that can influence your results and experience on a fitness plan. Such as anticipating and accommodating training tolerance shifts during hormonal cycles and their accompanying energy fluctuations, the dietary and performance implications of menopause and the level of customisation that should be applied to all of the above.
No matter who you work with, I’d recommend discussing the necessity of operating beyond the unsustainable cycles of restrictive dieting, predominantly marketed toward women. Whilst also ensuring you’ll be offered a level of support outside the limited scope of many influencer-led mobile apps, which offer great workouts and active communities, but little personalised attention.
I’ve outlined some of the considerations that should be made when building a workout plan for a woman, to demonstrate how this can be approached on a technical basis, and some of my female clients’ results that show what can be achieved when fitness goals are approached through a non-restrictive lens.
Of course, there will be some that simply prefer to work with a female fitness coach, and I totally understand that, even within that decision, I’ve written a consumer’s guide to online fitness that I hope will assist in finding the perfect coaching fit for you.