What we do

The problem we're Solving:

After designing over 10,000 workout programs as I have, building an effective workout plan is easy. The challenge I relish will be helping you prioritise yourself enough to make exercise a habit and develop the right mindset for implementing your program with consistency.

with an academic background in psychology, I specialise in breaking the ‘all-or-nothing’ cycle of start/stop attempts at getting fit, guiding you not just to achieve excellent fitness results, but giving you the tools and knowledge to maintain them.

Why work with me:

At the start of your program, my team and I will work to meet you where you are. Meaning every constituent part of your program will be well-calibrated to you and your lifestyle.

I understand that you may have found this program during a tough time, so my goal will be to facilitate the positive change you’re looking for. Ultimately we see our online workout programs as both a linear road to the achievement of your fitness goals and a vehicle for personal growth and self-development. Otherwise, it’s all just calories, sets and exercises, you could get that anywhere, and I think that would miss the point of the process.

Online fitness coach Scott Laidler talking to fitness clients on laptop computer
Personal trainer Scott Laidler speaking as part of panel at balance festival in London, UK

Our philosophy

How we do it

Results that last: In a health & fitness landscape obsessed with quick fixes, I focus on what methods that will allow you to get results, and be able to keep them too.

Work-Life balance: Your work life shouldn’t compromise your health. My ‘Healthy Ambition’ methodology shows you how to aggressively pursue fitness goals and beyond, without succumbing to burnout and fatigue.

The power of basics: 80% of your success will come from consistently practising the fundamentals. If you want to be in control of your fitness, weight and your energy levels you must make fitness as habitual as brushing your teeth.

Holistic health: You could have the best workout program in the world, but if you aren’t effectively managing your stress levels, getting enough sleep and eating well, you’ll never fully reap the benefits of exercise.

Focus on what you can control: Perfectionism kills progress. Life is unpredictable, so aim for net positive days, not perfect ones.

Our origin story

How it Started

This website began as and remains at it’s core a comprehensive coaching service delivered online to allow busy professionals to achieve their health & fitness goals, no matter the circumstance.

When the service started in 2015, I was already some years into my career as an in-person personal trainer, you might call these my ‘Celebrity personal trainer’ years, during which I built a loyal base whom I worked with in my boutique health club in Central London. An in-person career which ultimately led to being hired on big-budget film productions to help get Hollywood cast members in shape for their roles. As my clients often travelled internationally, they would request workouts sent to them to complete whilst away, and it occurred to me that there were likely thousands of people who would benefit from personalised workouts sent to them by a fitness trainer who knew they would work, instantly removing guesswork.

Back then whilst there were some notable online fitness trainers operating at scale, that continue to thrive, this website, scottlaidler.com was one of the first comprehensive one-on-one fitness coaching services available online.

In the early days, my online clients tended to be those in very remote situations, who took to the internet to seek expert coaching as they had no alternative. Scenarios included offshore oil rigs, remote farmers, gamekeepers living in the bush, ranch operators and a whole bunch of overseas military personnel and all sorts of weird and wonderful scenarios that helped me hone my online coaching skills and transfer what I was able to deliver for my clients in person to the online world.

Becoming best in class

How it's Going

Scott Laidler personal training client results collage

Since 2015, the fitness industry has grown exponentially. So has the appetite for online coaching and fitness programs. At this point, I’ve worked with thousands of people in over 50 countries. Helping them not just achieve their health & fitness goals but guide them to establish a maintainable healthy lifestyle. Whilst I do get the odd challenge of a client in such a remote situation that online coaching is their only feasible option, for the most part, today I help busy professionals self-prioritise and achieve lasting results. The difference now is that online fitness coaching is far more mainstream and my clients no longer pick me due to logistical constraints, they choose this service because they want to work with someone who can demonstrate a track record of excellent results, no matter how far we are from one another physically.

Whilst I operate a bespoke coaching system and build programs for the individual, the commonality that runs through us all, is that we all only have so much time and energy. I help my busy clients save time by removing guesswork and regain energy with my non-restrictive approach to fitness. The combination of which can be life-changing.

Now a decade after its inception and amongst a sea of online health & fitness programs, influencers and apps, my service has preserved a place as one of the truly bespoke coaching services on the market and continues to be included in conversations as to best in class.

Rated #1 Online personal trainer by

A life in fitness

How it happened

Why we show up for our clients

The Mission

As a team, we pose a critical question to our hard-working clients: What’s the point of all that hard work if it costs you your health? Moreover, why invest your hard-earned money and limited time in fitness programs and diets that deliver mediocre results or expect you to live like an athlete or worse are so unrealistically restrictive they could never be maintained?

Life’s quality hinges on how effectively you manage two non-renewable resources: time and energy. Our health & fitness solutions are built not to waste either. Because I know how highly prized and scarce they can be when you lead a busy life.

Naturally, losing fat, gaining muscle, and improving fitness are all part of the process. That’s the output of what we deliver.

But we aim higher. We envision our clients excelling in every aspect of life. When you’re energised, confident, and eager to start each day, the benefits ripple through your work and home life.

Our ultimate aspiration is that by helping you reclaim your time, energy, and confidence, we hope to contribute to the world’s pool of inspiration. It’s like having a small stake in countless transformative ideas. Any one of which might change the world. How will you use the time and energy we save you?

Let's begin the conversation

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Let’s get rid of what’s bothering you the most about your body once and for all. Whatever it is, after 12+ years of bespoke fitness coaching I simply know what works. I promise.